2020 Winner

CASE SUMMARY

No vacation should feel like deja vu, says Flight Centre in “Be Unbordered,” a disturbing spot that bemoans the monotony of routine travel. The booking agent worked with Cossette and Married to Giants to create a campaign spot that encourages people to escape their comfort zone, not stay within it. The creative single ran across TV and in cinema. In it, images of a couple arriving on an island, waking up in a cookie-cutter hotel and sitting on a manicured beach are set against the creepy backdrop of robotic staff trying their utmost best to keep guests from straying beyond the bordered walls of the resort.

Credits

Editor: Raj Ramnauth
Assistant Editor: Nick Yumul
Editorial: Married To Giants
Producer: Julie Axell

Production: Partners Film
Director: Joachim Back
Executive Producer: Gigi Realini

Agency: Cossette
ECD: Peter Ignazi
Producer: Erica Metcalfe
Art Director: Spencer Dingle
Copywriter: Jordan Hamer

Colour: The Vanity
Colourist: Andrew Exworth
Online: Rodeo VFX